Creative Producer · Content Producer

Alexandr Shulyakovskiy

12 years in mobile games, nine in senior marketing and production roles — leading end-to-end delivery across performance marketing, UA, social, livestream, and content, including high-profile collaborations with The Walking Dead, UFC, Dune, and Sony Pictures.

Get in touch View work
  • Performance Marketing
  • Content Production
  • Video Production
  • Performance Creative
  • A/B Testing & Experimentation
  • ASO & Storefront Assets
  • Livestream Production
  • IP & Talent Collaborations
  • Project Management
  • GenAI Workflows

Signature works — the flight

Update Review

WoT Blitz. Season Update Review — New French Tanks, Game Mode & Season Tanks

Feature framing, gameplay clarity, and update-value messaging across a full season launch.

Watch →
Talent Collaboration

WoT Blitz — Lukas Podolski Names the Best Shot of His Career

Partner-ready production for a high-profile athlete, with brand-safe delivery end to end.

Watch →
Event Campaign

WoT Blitz. Halloween Event — Lightbringer vs. Souleater!

Seasonal event creative with a strong theme and clear gameplay hooks.

Watch →
Creative Series

WoT Blitz Beats Boredom — Breaking Stuff

Social-first entertainment built on audience-native humor and pacing.

Watch →

Station brief

What I did & what I can do

What I did

  • Managed end-to-end delivery of marketing, UA, broadcast, and community projects — briefs, timelines, dependencies, quality control
  • Ran A/B testing across UA platforms (Meta, Google, Moloco, Remerge) and storefront assets (App Store, Google Play, Windows, Galaxy)
  • Managed IP collaborations with The Walking Dead, UFC, Dune, and Sony Pictures
  • Rebuilt vendor operations; owned project budgets and resource allocation
  • Introduced GenAI-assisted workflows; mentored junior producers into mid-level roles

What I can do

  • Performance creative production — UA videos, gameplay assets, creative testing and iteration loops
  • ASO & storefront assets — screenshots, videos, icons, campaign graphics for every store
  • Creative operations — briefs, feedback loops, vendor coordination, budget discipline, delivery pipelines
  • Brand & player communication — partner-ready IP work, CRM / lifecycle creative, player-facing updates
  • Livestream & broadcast — in-house production setup, run-of-show, vMix
Full resume What I bring · experience · skills & tools
// Landed — full portfolio below
01

What I Bring

Performance Creative Production

UA videos, gameplay assets, creative testing, iteration loops, and paid-channel production.

ASO & Storefront Assets

Screenshots, videos, icons, and campaign graphics for App Store, Google Play, Windows, and Galaxy stores.

Creative Operations

Briefs, timelines, feedback loops, vendor coordination, budget discipline, and scalable delivery pipelines.

Brand & Player Communication

Partner-ready IP work, CRM / lifecycle creative, retention assets, and player-facing updates.

02

Signature Works — index

01 Update Review WoT Blitz. Season Update Review — New French Tanks, Game Mode & Season Tanks Feature framing, gameplay clarity, and update-value messaging across a full season launch. Watch → 02 Talent Collaboration WoT Blitz — Lukas Podolski Names the Best Shot of His Career Partner-ready production for a high-profile athlete, with brand-safe delivery end to end. Watch → 03 Event Campaign WoT Blitz. Halloween Event — Lightbringer vs. Souleater! Seasonal event creative with a strong theme and clear gameplay hooks. Watch → 04 Creative Series WoT Blitz Beats Boredom — Breaking Stuff Social-first entertainment built on audience-native humor and pacing. Watch →
03

Selected Work

Beats Boredom Series 02
01WoT Blitz Beats Boredom — Dancing ShadowWatch → 02WoT Blitz Beats Boredom — Calling ExWatch →
Events & Campaigns 08
01WoT Blitz. Operation Bard’s Song. Raid the Dungeon and Claim Untold Riches!Watch → 02WoT Blitz. Grab Biter for FREE. New Event, Abyssal Lockboxes and Gifts!Watch → 03WoT Blitz. Realistic August. Tiger Frontline EventWatch → 04WoT Blitz. New Game Mode: Infected Front. Learn How to PlayWatch → 05WoTB. Battle of the Best: Summer Cup Finals’ Highlights!Watch → 06WoT Blitz. AC-09V Sterope. Triple Shot Burst Gun in Action!Watch → 07WoT Blitz. Clan Event: Take the challenge. Claim the M46 JaguarWatch → 08WoT Blitz. The Clandestine Lab EventWatch →
IP Collaborations & Talent 04
01Joanna Jędrzejczyk shows True Polish Character in WoT BlitzWatch → 02The Walking Dead in World of Tanks Blitz!Watch → 03WoT Blitz × Jiří Procházka. New Czech Tanks!Watch → 04The Walking Dead × WoT Blitz crossover event is LIVE NOW!Watch →
Update Reviews & Player Communication 10
01WoT Blitz. Coming Soon. New Gun Sounds and More...Watch → 02WoT Blitz. Coming Soon. Episode 38. New Stuff. Good Stuff!Watch → 03WoT Blitz Reforged: Tech Tree and Sets Changes on the Next TestWatch → 04WoT Blitz. Reforged Update Diaries: Graphics, Physics, and Battle Interface ImprovementsWatch → 05WoT Blitz. What’s New in the Next Update?Watch → 06WoT Blitz. Halloween is Coming. Update Overview. New Tanks, Camouflages, and a Brand-New Game Mode!Watch → 07WoT Blitz. Update Overview. Gun Marks, The Return of Classic Maps, a Gift and Much MoreWatch → 08WoT Blitz. Coming Soon. EP 43. New Polish Tech Tree, Events and MoreWatch → 09WoT Blitz. Update Review. New Polish Tech Tree, New Events and Gifts!Watch → 10WoT Blitz. Coming Soon. New Tanks, Quests and Rewards!Watch →

Publicly released work produced while employed at a leading global game publisher. All rights belong to their respective owners; links are provided for portfolio reference only.

04

About & Experience

Creative and performance-marketing producer with 12 years in mobile games — nine in senior marketing and production roles, leading end-to-end production across performance marketing, UA, social, livestream, and content. I pair creative vision with full project ownership: A/B testing, budgets, vendors, documentation, and data-informed iteration.

Experienced in driving large-scale franchise collaborations with world-renowned IP including The Walking Dead, UFC, Dune, and Sony Pictures — aligning partner requirements, brand guidelines, and delivery timelines across high-stakes stakeholders.

Based in the EU · Open to EU-wide opportunities & relocation
al.shulyakovskiy@gmail.com LinkedIn Profile +370 624 11430

Languages

EnglishC2
RussianNative
BelarusianFluent
LithuanianLearning
2018 – 2026

Creative Producer

Leading Global Game Publisher
  • Managed end-to-end delivery of marketing, UA, broadcast, and community projects — owning briefs, timelines, dependencies, and quality control across cross-functional teams.
  • Ran A/B testing across UA platforms (Meta, Google, Moloco, Remerge) and storefront assets (App Store, Google Play, Windows, Galaxy) — turning performance data into iteration decisions, lifting UA video CTR and store conversion.
  • Managed IP collaborations with The Walking Dead, UFC, Dune, and Sony Pictures — aligning partner requirements, brand guidelines, and delivery timelines.
  • Rebuilt vendor operations and owned project budgets and resource allocation, driving significant annual savings and reducing staff hours.
  • Created and maintained project documentation — briefs, run-of-show schedules, review pipelines, and onboarding playbooks.
  • Introduced GenAI-assisted workflows, cutting production costs and improving asset turnaround.
  • Communicated status, risks, and trade-offs to stakeholders and leadership; mentored junior producers into mid-level roles.
2017 – 2018

Social Media Marketing Manager

Leading Global Game Publisher
  • Built and managed an influencer network generating scaled weekly views with zero paid budget.
  • Led a UGC video production pipeline, achieving significant cost reduction versus standard production rates.
2014 – 2017

Customer Support Specialist

Leading Global Game Publisher
  • Improved support workflows and case-processing speed through automation and structured process improvements.
  • Resolved a high volume of user cases at a high satisfaction rate and contributed to a player Knowledge Base that reduced recurring tickets.
2009 – 2014

B.Sc. Industrial Automation

Belarusian State Technological University
05

Skills & Tools

Capabilities

  • UA Creative Production
  • Performance Creative
  • Creative Testing
  • ASO Asset Production
  • Store A/B Testing
  • CRM / Lifecycle Creative
  • Gameplay Capture
  • UGC Production
  • A/B Testing & Experimentation

Operations & Delivery

  • Project Management
  • Budget Planning
  • Vendor Management
  • Stakeholder Communication
  • Risk & Blocker Management
  • Project Documentation
  • Cross-functional Collaboration
  • Brand Safeguarding

Tools

  • Premiere Pro
  • After Effects
  • Photoshop
  • Frame.io
  • Figma
  • Miro
  • Jira
  • AppsFlyer
  • Sensor Tower
  • vMix
  • GenAI Tools
06

Key Results

Significant

Annual savings from restructuring production operations & an in-house livestream setup.

Improved

Growth in UA video CTR achieved through iterative creative testing.

Scaled

Weekly influencer-network views built with zero paid budget.

Faster

Asset turnaround via workflow and review-pipeline optimization.

Lower

Marked cost reduction in UGC video production vs. standard rates.

Sustained

Video and broadcast output produced annually across all content pillars.

Mentored

Junior producers successfully developed into mid-level production roles.

GenAI

Workflow optimization integrating generative-AI tools into production.

07

Learning Center

Language Tool

Lithuanian

Interactive exercises for learning the Lithuanian language from scratch.

Open tool →
Performance Marketing

CP Trainer

Certification trainer for Creative Producers in casual game UA.

Open tool →